To Keep New Customers Coming Back the Cannabis Industry Has to Perfect Dosing

A Day Dreamers cannabis-infused peppermint chocolate bar sounds enticing. Even more appealing, it’s a bit smaller than a typical Hershey’s bar. However, while one wouldn’t think twice about eating a Hershey’s in one sitting, consuming an entire Day Dreamers bar is another story. One Dreamers bar contains 720 milligrams of THC; the recommended dose for new consumers is 1 to 2.5 mg.

This poses a challenge to the cannabis industry, since newbies tend to enter the cannabis space through edibles and beverages. In Colorado, for example, sales of edibles increased at a compound annual growth rate of 35 percent between 2014 and 2018, according to Arcview Market Research. New customers are expected to drive legal cannabis spending from $12.2 billion last year to $16.9 billion this year, according to Arcview and BDS Analytics. For the uninitiated, it’s not intuitive that just one-fourth of a single square of a chocolate bar can have more than three times what Colorado considers a “single” dose (10 mg) of cannabis.

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